Are You A Quantity Lead Player Or A Quality Lead Player? No matter what your marketing budget is, there are always two distinct strategies for pursuing online leads on the web – quantity leads and quality leads. What is your preferred strategy? Quantity leads – lots of people with vague ideas of how they want to proceed Quality leads – fewer people who know exactly what they want and need The Quantity Lead Strategy If you’re a quantity lead player, you need as many indexed pages in the search engines as your budget can afford.  Each page needs information relevant to your audience (i.e., real estate listing pages, product page or event page are most relevant), together with your branding, contact information and an effective lead capturing tool, such as an offer to register for a new listing or product alert. Real estate agents and brokers are extra lucky when it comes to playing the quantity lead game on the web because they  have access to huge MLS databases … [Read more...]