Are You A Quantity Lead Player Or A Quality Lead Player?
No matter what your marketing budget is, there are always two distinct strategies for pursuing online leads on the web – quantity leads and quality leads. What is your preferred strategy?
Quantity leads – lots of people with vague ideas of how they want to proceed
Quality leads – fewer people who know exactly what they want and need
The Quantity Lead Strategy
If you’re a quantity lead player, you need as many indexed pages in the search engines as your budget can afford. Each page needs information relevant to your audience (i.e., real estate listing pages, product page or event page are most relevant), together with your branding, contact information and an effective lead capturing tool, such as an offer to register for a new listing or product alert.
Real estate agents and brokers are extra lucky when it comes to playing the quantity lead game on the web because they have access to huge MLS databases of listings. With the right IDX tools, they can automatically create as many indexable pages as there are listings in the MLS database.
We’ve seen some of our client’s website index well over a million pages in Google with our Automated SEO tools. Do you know how many leads come from a million+ well-designed listing pages? Realtor.com only boasts 5M+ such pages. Can you imagine yourself on par with that monster site? Our clients are doing it and on a relatively modest budget, too. Contact us and we’ll let you in on the secret.
The Quality Lead Strategy
If you’re a quality lead player, you need fewer pages indexed with Google, but those pages need to be indexed with a specific, custom-crafted message designed to attract the attention of your defined audience.
To really dig in on who your specific audience is, spend 10 minutes jotting down the person or people that you have the most to offer. Who do you want to work with and what special expertise do you have to offer this person? Are you the local expert on a certain highly sought after school? Know this person and what they want and why they will want to work with you.
For the quality lead player, you need highly optimized landing pages with relevant written content speaking directly to your target audience and powerful call to action. With our database driven landing pages, all you need to have is one well optimized master landing page to auto-populate your pages with the exact content your clients want. We can then turn that quality master landing page into a maximum possible number of the auto-populated pages. We had one client who needed irregular borders for a special charter school in his farm area, and we were able to come up with a formula to ferret out the exact listings he needed for his quality lead page. The page conversion rate was unbelievable…
Here at Via-Web, we love to slice and dice your data to produce maximized quality and quantity landing pages. You tell us what kinds of information you want to turn up automatically on a particular page and let us dig in and figure out how to make it happen. Contact us and challenge us.
Get out there and be the player you need to be!
